Global First
“Six in One” Operating Model
A pioneering six dimensional model: China Arab integration + full chain trade + immersive culture and tourism + cross border closed loop + full scenario supporting amenities + complementary in house brands
Breaking the limitations of traditional trade show only formats to build a high stickiness, high conversion industry ecosystem
Lighting Fair Traffic Sharing
Traffic sharing with the Lighting Fair: every spring, the “Guzhen International Lighting Fair” attracts buyers from 150+ countries, with a significant share from the Middle East.
In House Brand Traffic
THE Moon (modern fashion) and Thaj Gold (classic Arab style) will open as dual flagships, creating a “front of house retail + back of house exhibition” integrated showcase and sales linkage.
Online + Offline Integration
A multilingual online showroom will be launched in the future to enable 365 day continuous showcasing and matchmaking.
Dedicated Service System for Middle East Guests
A dedicated prayer room is provided within the 1,000 m² Middle East amenities zone and is designed to comply with Islamic practices.
Partner halal restaurants provide customized delivery services, and convenience retail offers Middle East specialty products.
A 24 hour intelligent security system plus a professional managed vault safeguard valuable goods.
All service staff receive training in Middle East culture and business etiquette to prevent miscommunication.
Efficient Cross Border Trade Enablement
Benefit from national level market procurement trade pilot policies to simplify export processes and accelerate tax refund efficiency.
One stop cross border services including multi currency settlement, import and export agency, and compliance advisory.
Connect to 500+ jewellery processing factories in Zhongshan and nearby areas, supporting small batch, fast response, flexible manufacturing.
No Language or Cultural Barriers
All on site signage, wayfinding, contracts, and customer service support Chinese, English, and Arabic.
A dedicated “Middle East Merchant Service Center” provides one stop on the ground support, from visa assistance to school enrollment for children.